We make it our business to promote health

and inspire well-being — for everyone.

Our Mission

Helping People

Live Healthier,

Happy Lives.

It’s our mission, and it drives everything
we do, from the products we make to the
way we work and give back. We believe
that when we increase health and
happiness in the world, it benefits us all.

Value #1

Health Is

A Journey.

Some people might go from start to finish
in a straight line, but most of us take a few
detours, and we all run into roadblocks
sometimes. It doesn’t matter what route
you choose to take, what matters is that
you’re taking positive steps toward change
— and that’s awesome. We’re here to
support you every step of the way.

Value #2

Wellbeing Comes

From Smart Choices.

We all want to feel happy, it’s universal! But happiness is often the result of positive actions we take and the way we think and react. It stems from a deeper kind of wellbeing, which is about making smart choices, and living in a way that is good for you and good for others around you. We make natural products to help you make smart choices about your health... and inspire your wellbeing.

Value #3

We Can Make

A World Of


We all have the power to create
change, in our own lives and in our
global community. Each positive
action can add up — and make a
big impact. Our partnership with
Vitamin Angels turns every
NatureWise product you purchase
into an act of giving by providing a
year’s worth of life-changing
vitamins and minerals to a child or
mother in need. Working together,
we’re making a world of difference.

Value #4

Let's Make

It Last.

We know that the people we support are
only as healthy as the world they live in,
which is why we package all our products using recycled materials and renewable energy. We obtain our ingredients from certified organic and sustainable sources whenever possible, and, as part of our commitment to the future health of the planet and its people, we are also the largest donor and supporter of PINA, the Permaculture Institute of North America.